Study of Ahi Retail Pricing Behavior


Ahi at market Ahi at auction

This project aimed to examine the relationship between ahi prices at ex-vessel and retail (consumer) levels in Hawaii. Using data collected through the PIFSC retail monitoring program, the research objective was to analyze price linkages across the seafood value chain to explore the statistical properties of price transmission in Hawaii's seafood markets. A greater understanding of retailer pricing behavior and how price changes at the ex-vessel level are transferred to consumers could allow fishery managers a greater ability to consider the consumer effects of fishery regulations.


Houbcharaun A, Hospital J
2011. An Empirical Look at Retail Pricing Behavior: The Case of Ahi in Hawaii. North American Association of Fisheries Economists (NAAFE) Forum, Honolulu, HI. May 12.