Fish Distribution Channels and Markets for Longline-Caught Fish

In recent years, the Hawaii-based longline fishing industry has been undergoing changes in fisheries management and industry structure. Monitoring sociocultural aspects of the fishery and the industry surrounding it provides valuable information to allow managers to assess the impacts of these changes on fishery stakeholders. The Hawaii longline fishery provide a significant portion of pelagic fishery landings in Hawaii, and the distribution channels for these fish constitute an important contribution to the local seafood markets and in turn local food security.

This research explores the sociocultural aspects of fish distributors of longline-caught fish including; the Honolulu fish auction, wholesalers, fish peddlers, retailers, and restaurants. The goal of this work is to describe the people and businesses involved in the distribution of Hawaii longline-caught fish, with a focus on sociocultural variables and their influences on distribution of fish, and to communicate this information in a way that social impact assessments can be conducted on the entire industry when regulatory changes and actions are being considered.

During 2010 and 2011, PIFSC researcher Dawn Kotowicz and former PIFSC researcher Laurie Richmond "followed the fish" to document the distribution channels in this market from landing at the auction to landing on consumers’ plates. The research followed six different dealers representing separate market niches to identify the full range of participants in fish distribution channels of Hawaii longline-caught fish.

Data Summary Products

From Ocean to Consumer - A Fish Flow Study of the Hawaii Longline Fleet


Kotowicz DM, Richmond L 2011. Distribution Channels for Longline-Caught Fish in Hawaii. Pelagic Fisheries Research Program Principle Investigators Meeting. University of Hawaii at Manoa Campus, Honolulu, HI. December 16.